An impossibly upmarket brand of tequila — 100 percent blue Agave lovingly aged for six years and sold in a limited edition platinum bottle with fancy artwork on the label — went on sale in Mexico on Thursday night for $225,000
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Tequila Ley .925 has produced 66 bottles of the “Pasion Azteca” tequila, half of them pure platinum bottles and half of them gold and platinum-decorated bottles that sell for the slightly less extravagant price of $150,000.
Couldn’t find a pic of the bottle at the distiller’s website, but I did find the label artwork.
I wonder if the higher price will magnify regular tequila’s peculiar effect.
Update: When in doubt, write the distillery.
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