One more step further down the road to the brave new world of sex at a distance.

But Samsung’s phone is the first mass-market use of haptics. When you send a text message you can add one of a number of sensations from a menu. When the person reads the message, “vibrotactile” motors in their phone are activated. These are basically more complex versions of the motors that allow many mobile phones to vibrate when ringing. The precise frequency and amplitude of the vibrations generated by the motors simulates the desired sensation.

From these simple beginnings, analysts think the technology will have many applications, for example, in haptic gloves and pads designed to give online shoppers a feel for products.

Imagine being able to feel the quality of a cashmere sweater before you buy it, experience the roadholding of a car or feel the finish of a piece of furniture. “Physical involvement creates a real attachment and is lacking in online interactions,” says Colgate.

Ten bucks says the world sees its first haptic condom before any of those above appear. Have your investment dollars ready.

Dennis Miller: “Scientist estimate that by the end of this century, via the means of virtual reality, a man will be able to simulate making love to any woman he wants through his television set. You know folks, the day an unemployed ironworker can lie in his BarcaLounger with a Foster’s in one hand and a channel-flicker in the other and f*ck Claudia Schiffer for $19.95, it’s gonna make crack look like Sanka.”